stpl.
A brand identity for a clothing brand, missioned with reducing the environmental impacts of fashion and the fast-fashion industry.
Role
Brand Identity,
Package Design
Tools
Illustrator
InDesign
Timeline
September 2022 -
November 2022
Project Overview
With the rise of fast fashion brands and constant introduction of new trends, overproduction is the leading cause of textile waste. As seasons and trends change, unsold and non-trendy clothes are thrown away. stpl. is a brand missioned with extending the life of clothes and reducing the amount of clothes that end up in landfills, through creating and selling made-to-order pieces that never go out of style. During an era of fast fashion, stpl. is a sustainable, timeless, pure, and lasting brand that is here today, tomorrow, forever, and the brand identity is reflective of that.
The Campaign
The brand expands through the application of brand elements on materials such as business cards, letterheads, posters, packaging, etc., as well as promotional posters.
